![]() ![]() 203-213.Ĭohen, J, Lockshin, L & Sharp, B 2012, ‘A better understanding of the structure of a wine market using the attribute of variety’, International Journal of Business and Globalisation, vol. ![]() Sharp, B, Wright, M, Dawes, J, Driesener, C, Meyer-Waarden, L, Stocchi, L & Stern, P 2012, ‘It’s a Dirichlet World: Modeling individuals’ Loyalties reveals How Brands Compete, Grow, and Decline’, Journal of Advertising Research, vol. Nelson-Field, K, Riebe, K & Sharp, B., (2013), ‘More Mutter About Clutter: Extending Empirical Generalizations to Facebook’, Journal of Advertising Research, vol. Wind, Y, Sharp, B & Nelson-Field, K., (2013), ‘Empirical Generalizations: New Laws for Digital Marketing’, Journal of Advertising Research, vol. ![]() Riebe, E, Wright, M, Stern, P & Sharp, B., (2014), ‘How to grow a brand: Retain or acquire customers?’, Journal of Business Research, vol. & Sharp, B., (2016), ‘Advertising budgeting: A re-investigation of the evidence on brand size and spend.’, Journal of Advertising, vol. & Greenacre, L., (2016), ‘Creative that sells: How advertising execution affects sales.’, Journal of Advertising, vol. & Sharp, B., (2017), ‘Television advertising television: measuring the ability of television promos to deliver ratings for new programmes using single-source data.’, International Journal of Advertising, pp.
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